BLT has great second weekend, gets expansion

04.20 - Posted by Editor

BLT has great second weekend, gets expansion

04.20.03

Great news from Variety:

"Paramount Classics/MTV Films' second weekend of 'Better Luck Tomorrow' remained potent in limited release with $515,000 at 42 sites to lift the drama cume past $1 million. Its demo shifted from 60% Asian American in its opening weekend to 40% and plans call for expanding to 400 runs next weekend."

Which means we did it, gals and pals, got enough folks to the theaters in these first two weekends to make the suits sit up and take notice and expand that release!